E-commerce & Omnichannel Strategies in China

Our data-driven, integrated approach to e-commerce will propel your brand to the forefront of its industry by delivering a seamless, omnichannel experience to your consumers.

China’s e-commerce landscape is characterized by dominant trends such as mobile and social commerce, online and offline integration, innovative payments, and an insatiable demand for innovation and excitement from consumers. Arguably the world’s most advanced e-commerce ecosystem, brands must tailor their approach in order to drive sales and build long-term success in China, whether through marketplaces or on social media. For example, while 80% of e-commerce sales occur on two third-party e-commerce sites (Tmall and JD.com), value-adding services such as better warranties can be leveraged to drive conversion on individual brand purchase points.

LEVERAGE CRM INSIGHTS TO DELIVER RELEVANT CONTENT THAT IMPROVES CONVERSION AT EVERY TOUCHPOINT

IMS helps brands build an omnichannel strategy, integrating e-commerce activity with other online and offline channels. Our local expertise both in social media and experiential marketing allows us to support sustainable e-commerce growth that builds brand equity rather than relying on short-term discounts. By creating content at strategic points of the consumer lifecycle on different channels, IMS will help optimize customer acquisition strategies and increase customer lifetime value through post-purchase CRM activities.

IMS HAS EXTENSIVE EXPERIENCE IN 100% CUSTOMIZED E-COMMERCE SOLUTION: FROM SUBSCRIPTION MODELS TO LOYALTY PROGRAMMES

Our teams are also at the forefront of emerging technologies, allowing your brand to become a pioneer in setting market trends and consistently delivering an exciting customer experience. Whether your business model is based on a sophisticated loyalty programme, subscription model, or a rewards-based referral scheme: IMS can fully customize an e-commerce solution to precisely reflect the service you want to deliver to customers.

IMS SERVICES FOR E-COMMERCE & OMNICHANNEL STRATEGIES IN CHINA
  • WeChat e-commerce store and after sales support;
  • Mobile-first e-commerce website;
  • Subscription models;
  • Loyalty programmes and referral schemes;
  • Content creation to optimize conversion along consumer touchpoints;
  • Full integration with e-commerce and other channels.

We-ChatMarketing in China

Be at the forefront of New Retail trends and leverage the WeChat ecosystem to engage customers in new and exciting ways: unlocking unprecedented revenue growth.

Social Media Marketing in China

We’ll help you navigate the sophisticated social media landscape in China, leveraging technology for seamless omnichannel storytelling in a way that connects and engages consumers.

Social Listening in
China

Stop guessing what the modern Chinese consumer wants: use consumer data insights to construct a compelling brand narrative that improves organic reach through word-of-mouth, ultimately lowering customer acquisition costs.

Experiental Marketing in China

Combine O2O for a viral marketing campaign that makes your brand the talk of the town. From cross-over marketing and PR to pop-up stores and events, let’s forge a strong emotional connection with your consumers.

Do you want to succeed in China?

Our data-driven, integrated approach will allow you to navigate the complexities of this unique market its homegrown digital landscape and win over Chinese consumers.

View our case studies

We believe in data-driven decision making, agility and results. View our previous work to understand how we can help you succeed in China.
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