Our data-driven, integrated approach to e-commerce will propel your brand to the forefront of its industry by delivering a seamless, omnichannel experience to your consumers.
China’s e-commerce landscape is characterized by dominant trends such as mobile and social commerce, online and offline integration, innovative payments, and an insatiable demand for innovation and excitement from consumers. Arguably the world’s most advanced e-commerce ecosystem, brands must tailor their approach in order to drive sales and build long-term success in China, whether through marketplaces or on social media. For example, while 80% of e-commerce sales occur on two third-party e-commerce sites (Tmall and JD.com), value-adding services such as better warranties can be leveraged to drive conversion on individual brand purchase points.
LEVERAGE CRM INSIGHTS TO DELIVER RELEVANT CONTENT THAT IMPROVES CONVERSION AT EVERY TOUCHPOINT
IMS helps brands build an omnichannel strategy, integrating e-commerce activity with other online and offline channels. Our local expertise both in social media and experiential marketing allows us to support sustainable e-commerce growth that builds brand equity rather than relying on short-term discounts. By creating content at strategic points of the consumer lifecycle on different channels, IMS will help optimize customer acquisition strategies and increase customer lifetime value through post-purchase CRM activities.
IMS HAS EXTENSIVE EXPERIENCE IN 100% CUSTOMIZED E-COMMERCE SOLUTION: FROM SUBSCRIPTION MODELS TO LOYALTY PROGRAMMES
Our teams are also at the forefront of emerging technologies, allowing your brand to become a pioneer in setting market trends and consistently delivering an exciting customer experience. Whether your business model is based on a sophisticated loyalty programme, subscription model, or a rewards-based referral scheme: IMS can fully customize an e-commerce solution to precisely reflect the service you want to deliver to customers.
IMS SERVICES FOR E-COMMERCE & OMNICHANNEL STRATEGIES IN CHINA
- WeChat e-commerce store and after sales support;
- Mobile-first e-commerce website;
- Subscription models;
- Loyalty programmes and referral schemes;
- Content creation to optimize conversion along consumer touchpoints;
- Full integration with e-commerce and other channels.
Do you want to succeed in China?
Our data-driven, integrated approach will allow you to navigate the complexities of this unique market its homegrown digital landscape and win over Chinese consumers.