China has developed a unique, sophisticated ecosystem where each social media network plays its part in creating conversations between brands and consumers. Our data-driven approach to social media marketing in China allows us to achieve early wins for brands through an agile digital approach.
OUR DATA-DRIVEN APPROACH TO AN INTEGRATED SOCIAL MEDIA MARKETING
Social media marketing in China requires an agile approach that focuses both on innovation that delights customers and a respect for its traditions and cultural beliefs. IMS uses data analytics to help brands identify which social channels will help them amplify their marketing message and build a content strategy that drives brand awareness. Whether it’s working with influencers, targeting different consumer segments (e.g. millennials, generation Z, mothers, or baby boomers), or adapting your brand message to the local market (e.g. lifestyle upgrade trends or social currency), we will work with you to deliver a consistent social media strategy across different networks.
We have experience in China’s biggest trending social media platforms:
- Weibo marketing;
- WeChat marketing, campaigns and mini-programmes;
- Little Red Book (Xiaohongshu);
- Toutiao & more.
IMS SERVICE FOR SOCIAL MEDIA MARKETING IN CHINA
While WeChat is an obvious choice of social media platform for most brands, there are numerous other social media channels and content platforms that can help your brand uncover niche audiences and reach a specific consumer segment. Our in-house developed data analytics solution ensures a data-driven strategy with consumer insights sent directly to your CRM database. IMS will work closely with you to understand your ideal customer profile and build an integrated social media marketing strategy that drives brand awareness and builds long-term brand equity.
- Integrated social media strategy and execution;
- Content creation and campaign building;
- KOC (Key Opinion Consumer) and WOM (Word-of-mouth) campaigns;
- Influencer collaborations;
- Brand partnerships;
- Social listening.
Do you want to succeed in China?
Our data-driven, integrated approach will allow you to navigate the complexities of this unique market its homegrown digital landscape and win over Chinese consumers.