Social Media Marketing in China

China has developed a unique, sophisticated ecosystem where each social media network plays its part in creating conversations between brands and consumers. Our data-driven approach to social media marketing in China allows us to achieve early wins for brands through an agile digital approach.


Social media marketing in China requires an agile approach that focuses both on innovation that delights customers and a respect for its traditions and cultural beliefs. IMS uses data analytics to help brands identify which social channels will help them amplify their marketing message and build a content strategy that drives brand awareness. Whether it’s working with influencers, targeting different consumer segments (e.g. millennials, generation Z, mothers, or baby boomers), or adapting your brand message to the local market (e.g. lifestyle upgrade trends or social currency), we will work with you to deliver a consistent social media strategy across different networks.

We have experience in China’s biggest trending social media platforms:

  • Weibo marketing;
  • WeChat marketing, campaigns and mini-programmes;
  • Little Red Book (Xiaohongshu);
  • Zhihu;
  • Douban;
  • Youku;
  • DouYin;
  • Toutiao & more.

While WeChat is an obvious choice of social media platform for most brands, there are numerous other social media channels and content platforms that can help your brand uncover niche audiences and reach a specific consumer segment. Our in-house developed data analytics solution ensures a data-driven strategy with consumer insights sent directly to your CRM database. IMS will work closely with you to understand your ideal customer profile and build an integrated social media marketing strategy that drives brand awareness and builds long-term brand equity.

We offer:

  • Integrated social media strategy and execution;
  • Content creation and campaign building;
  • KOC (Key Opinion Consumer) and WOM (Word-of-mouth) campaigns;
  • Influencer collaborations;
  • Brand partnerships;
  • Forum-seeding;
  • Social listening.

We-Chat Marketing in China

Be at the forefront of New Retail trends and leverage the WeChat ecosystem to engage customers in new and exciting ways: unlocking unprecedented revenue growth.

Social Listening in China

Stop guessing what the modern Chinese consumer wants: use consumer data insights to construct a compelling brand narrative that improves organic reach through word-of-mouth, ultimately lowering customer acquisition costs.

E-commerce & Omnichannel Strategies in China

We’ll help you to navigate the New Retail environment that characterizes the Chinese market, unlocking immense business value and reaching the right consumer, with the right content, on the right channel and at the right time.

Experiental Marketing in China

Combine O2O for a viral marketing campaign that makes your brand the talk of the town. From cross-over marketing and PR to pop-up stores and events, let’s forge a strong emotional connection with your consumers.

Do you want to succeed in China?

Our data-driven, integrated approach will allow you to navigate the complexities of this unique market its homegrown digital landscape and win over Chinese consumers.

View our case studies

We believe in data-driven decision making, agility and results. View our previous work to understand how we can help you succeed in China.